Logo
The Science Island logo consists of a horizontal banner of dots and a graphic overlaid on top.
The full logo consists of three main elements: the banner of dots, the sign and the lettering. These elements have been designed to be used both together and separately, depending on the context or need.
Short Version
Mark
A short version of the logo can be used if required. The short version of the logo does not include the dotted title, but replaces it with a smaller font at the bottom of the banner in a standard font.
MS Typeface
MS Dot Grid is a 9×9 dot grid font designed specifically for Science Island. This grid forms the entire alphabet and connects the letters together to form a dot banner at the bottom, linking the words into a single graphic system.
MS Typeface cuts
The MS Dot Grid font also has a Variable font version.
This version of the font allows you to control the thickness of the font as required.
Suisse Intl
Typeface
Suisse Int’l
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789
MS Dot Grid is a 9×9 dot grid font designed specifically for Science Island. This grid forms the entire alphabet and connects the letters together to form a dot banner at the bottom, linking the words into a single graphic system.
Type
Hierarchy
Science Island fonts are used according to the font hierarchy.
MS Dot Grid and MS Dot are decorative fonts designed for exclusive accentuation. They are used for small headings or other information that is intended to be visually emphasised.
Suisse Int’l acts as the main working font for longer texts, ensuring good readability and style consistency.
In order to maintain a seamless typographic system, special font parameters should be applied to all identity tools where Suisse Int’l is used:
– Tracking (spacing)
– 2% – Line Height 105%
MS Iconography
The Science Island Icons Icons are a playful iconographic system created on a 9×9 grid, acting both as a functional element and a decorative graphic.
Colour Palette
Pantone Black 6
CMYK 100.79.44.93
000000
CMYK 0.0.0.0
FFFFFF
Pantone Cool Gray 3
CMYK 8.5.7.16
D3D3D3
Pantone 389
CMYK 21.0.85.0
A8FF00
The main colour palette of Science Island consists of four architecturally inspired colours:
– Space Black
– Pure White
– Aluminium
– Science Green
The main colour palette should act as a colour foundation for visual identity.
Complimentary colours
Island
Blue
282736
Middle
Blue
0036C1
Science Blue
7098FF
Island
Red
55262A
Middle
Red
B61D17
Science
Red
FE635E
Island
Green
3E3823
Middle
Green
5A7C17
Science
Green
B8F640
Dark
Gray
595757
Middle
Gray
ABAAAA
Aluminium
Gray
D3D3D3
Colour
Combinations
Primary
When combining the colours of the main palette, it is important to ensure sufficient contrast between all the colours to be combined.
Secondary
The supporting colour palette is combined by combining different tones of the same colour: Science Green + Island Green, Island Red + Science Red, and so on.